These and other types of multimedia can present two distinct problems for people with different disabilities. People who are deaf or hard of hearing can generally see the information presented on webpages. But a deaf person or someone who is hard of hearing may not be able to hear the audio track of a video. On the other hand, persons who are blind or have low vision are frequently unable to see the video images but can hear the audio track.
Starting January 18, 2018, that 12-month clock runs out and to be ADA compliant you need to have your website compliant with WCAG 2.0 A/AA standards. All federal websites must meet compliance with all items in WCAG 2.0 AA by this time. This is not entirely a new requirement as the Department of Justice (DOJ), which enforces the ADA, issued preliminary rules back in 2010. However, the DOJ is now expected to enforce updates to Section 508 that was approved back in January 2017. Please note that WCAG 2.0 AA guidelines are endorsed by DOJ and these guidelines combined with Section 508 Standards are now recognized as the baseline requirements for website accessibility and expected to be used by the DOJ as a benchmark in settling website accessibility matters.
For most businesses, the need for ADA web compliance means they will need to make at least some adjustments to all of their online marketing strategies. For instance, if your company provides tax preparation services, all of the tax forms you provide for customers to download would need to meet accessibility standards. Any online tax preparation services that you offer would also need to be configured so they meet ADA standards, as would your mobile app.